Strategic management concerns the mechanisms and factors that drive and explain differences in firm and organisational conformance and performance. It includes topics related to industries, markets, factor markets and firm-internal management processes and capabilities.
Our research base is broad in scope and includes dependent variables such as conformance and performance, competitive advantage, rents, business development and growth, as well as independent variables such as resources, value chains, control, structure, decision processes, culture and competence.
Research on technology, standardisation, pricing, contracting, public and corporate governance are among the topics in our research group. The corporate world is often said to be in constant flux, and our education and research programmes reflect this variety. We study traditional as well as contemporary phenomena in the corporate world, and we do it with the help of established as well as emergent theories.
Currently, the focus is on topics related to globalisation, innovation, costing and pricing capabilities and value appropriation, product and market development, knowledge-intensive organisations, and technology management, particularly information and communication technology. The platform economy, in which industries tend to polarise into either balance sheet players or service players, challenges traditional strategy theories, which is reflected in almost all projects nowadays as it signals a significant shift within the scientific field.
The strategy group’s focus has expanded from traditional strategy theory to include applied and phenomena-driven research. Thanks to the orientation towards contemporary phenomena and current challenges to decision-makers and strategists, innovation has become a core topic on the strategy group’s agenda.
The issue of collaboration is an increasingly growing concept that attracts the interest of researchers. More and more today, business development and innovation occur in collaboration between organisations and sectors. Thus, we focus on collaborative efforts aiming towards innovation and development of service delivery. This includes collaboration that occurs in networks and across sectors.
We teach and study contemporary challenges and opportunities both in corporate and public organisations, in order to equip our strategy students with a full range of theories within economics and the strategic and administrative sciences. Our programmes typically include a focus on both the restructuring of traditional and capital-intensive industries and businesses, as well as the development of new business models in high tech environments. All in order to ready our students for the challenges of the modern world.