The course aims to help participants respond to the challenges of the information revolution. How will advances in information technology affect competition and the sources of competitive advantage? What strategies should a company pursue to exploit the technology? What are the implications of actions that competitors may already have taken? Of the many opportunities for investment in information technology, which are the most urgent?
To answer these questions, one must first understand that information technology is more than just computers. Today, information technology must be conceived of broadly to encompass the information that business creates and uses, as well as a wide spectrum of increasingly convergent and linked technologies that process information. In addition to computers, then, data recognition equipment, communications technologies, factory automation, and other hardware and services are involved.
- Introduction – strategy and information technology
- Using information technology for competitive advantage
- Creating and sustaining competitive advantage with information technology
- Formulation of information systems strategies
- Implementing information technology strategy
- Strategy and organisation
Teaching methods and examination
- Case studies and guest seminars with experts from industries and enterprises
- Written test and assignments