This course introduces the rapidly growing field of artificial intelligence (AI) and its application in business. Designed for students from different backgrounds without prior knowledge of AI, the course emphasises conceptual understanding of AI technologies, their potential for solving problems within organisations and creating value across industries. Throughout the course, you will explore real case studies and learn to identify opportunities for AI implementation in different organisational contexts.
The course will include an understanding of data aspects relating to AI, such as determining the types of data needed for specific use cases and the importance of data quality in AI-driven decision-making processes. The course will also cover challenges and resistance toward AI that may arise from users and employees, along with the legal and ethical considerations connected to AI usage in business.
Teaching: The teaching consists of lectures, seminars, group-case and supervision. The course includes compulsory components, which are stated in the schedule.
Assessment: The assessment is based on an individually written exam and a group case. Re-examinations are offered in close conjunction with the first examination.