Sten K. Johnson Centre for Entrepreneurship

Lund University School of Economics and Management

Start Up Challenge Cup

The Master's students in Entrepreneurship are challenged to create own initial capital for their future business projects during the Start Up Challenge, by buying and selling in the most profitable way with access to only 100 SEK per group.

Mini-enterprise week will create long-term business projects

September 8, 2011
The Start Up Challenge is an initial challenge for the new Master's students in Entrepreneurship when the students during only one week are expected to start and run a business project trying to gain as much profit as possible. The winning team Mobile Masseuse managed to gain a profit of more than 12.000 SEK with access to initial capital of only 100 SEK. Team Connect, a project offering web production, was awarded the People’s Championship. The teams managed to gain a total profit of more than 55.000 SEK.

Award ceremony and participating teams, Start Up Challenge 2011
Presentation - team Parasite Media
Press release Start Up Challenge 2011